CPD Webinar: Trails and Tourism – World Town Planning Day Webinar

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To mark World Town Planning Day 2025, we are organising a webinar with Canadian trail, recreation and tourism consultant Jane McCulloch of Terminus Consulting to learn about her work on tourism and active transportation products across Canada. As Ireland moves towards connecting our greenways across the country, Jane’s previous experience on the Trans-Canada trail as well as her more recent work, experience of public consultation, and research into international trail plans – including in Northern Ireland – will be relevant to planners across Ireland.

Speaker

Jane (Murphy) McCulloch is a trail recreation and tourism specialist with more than 20 years of experience in the Canadian trail sector. With expertise in community and stakeholder engagement, product development, and trail system planning, Jane is passionate about advancing trail infrastructure and has guided many projects from early development to successful active transportation and tourism products.

Since 2017, Jane has operated Terminus Consulting, a boutique firm specializing in trail tourism and community development. As Principal Consultant, she has led a range of initiatives, including:

• Development of the Bicycle Friendly Program for Bicycle Nova Scotia.
• Assessment of the Signature Trails identified in the 2017 New Brunswick Trails Action Plan.
• Creation of a Trail Tourism Strategy for Central Counties Regional Tourism Association and Destination Northern Ontario.
• Design of the “Allo Vélo” Bicycle Friendly Program for the Véloroute de la Péninsule acadienne in Northeastern New Brunswick.
• Leadership of the New Brunswick Provincial Trails Strategy.
• Currently working with trail organizations, tourism officials and economic developers in New Brunswick, Nova Scotia, and Ontario to conduct trail tourism assessments aimed at developing fully marketable trail tourism assets.

Jane is also deeply engaged in sector leadership. She serves as President of the Canadian Trails Federation, is a Board Member of Hike Canada, Co-Chair of the World Trails Network’s Trail Tourism Task Team, and a Community Researcher with the Trail Research Hub.

Prior to launching her consulting practice, Jane worked with the New Brunswick Trails Council and the Trans Canada Trail, where she concluded her non-profit career as National Director of Trail. Her broad experience with diverse user groups gives her a strong understanding of both the opportunities and the challenges facing trail organizations and municipalities across Canada.

Registration

To mark World Town Planning Day this event is free but registration is required.

Click here to register.

About World Town Planning Day

On World Town Planning Day, held annually on 8th November, planners, and communities all over the world come together to celebrate how good planning improves the lives of people and benefits society at large, creating vibrant places to live, work, and play together.

Argentinian professor Carlos María della Paolera started World Town Planning Day in Buenos Aires in 1949. This year marks the 76th anniversary of the event. On or around the 8th of November 2025, planners globally will celebrate World Town Planning Day with lectures, school competitions, fundraisers, events, and planning awards.

It is an opportunity for associations and institutes representing planners across the world to unite and promote planning as an important tool for global sustainable development and climate action.

The theme for World Town Planning Day 2025 is ‘With Planning We Can!’.

This year on World Town Planning Day, with other members of the Global Planners Network we are celebrating how good planning empowers communities and provides pathways to prosperity for all. We are shining a spotlight on the contributions of planning, showcasing projects and initiatives that have led to positive impacts for our cities and communities across the globe. From delivering the right homes and in the right locations; linking services and infrastructure to the places where we live, work and play; to working with nature to address urban heat or manage water challenges; and, to working with multiple stakeholders to bring collective solutions for better outcomes for all. We want success stories: reports of innovations, breakthroughs, promising new ideas, but also lessons from planning programs that fell short. When possible, we should show planning as the tool which makes the ideas of elected officials, or the work of other professions become reality.

Terms and Conditions

All bookings are subject to our terms and conditions. In particular please refer to the section on Cancellations, Substitutions and No-Shows. Please note members must be paid up to avail of the members’ rate. Bookings for members who are not paid up at time of booking will be cancelled.